Towards a Model of Transformation: Manager's Perceptions of Transformation in an E-Business Environment
نویسنده
چکیده
Author Bio Dr Bruce Perrott is the Research Director with the Marketing Strategy and Technology Group at the School of Marketing, University of Technology, Sydney. He is also an international consultant in strategy and marketing working with such organizations as the United Nations (UNCTAD), American Express, Coca Cola Amatil, Lend Lease. Before his academic and consulting careers, he held senior positions in the food, finance, petroleum and insurance industries working in Sydney and London.
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ورودعنوان ژورنال:
- JIKM
دوره 7 شماره
صفحات -
تاریخ انتشار 2008